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**Brand identity** : A brand is the identity of a specific product, service, or business . A brand can take many forms, including a name, sign, symbol, color

 * Brand image** : The impression of a product held by real or potential consumers

**Banner ad :** A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertise.

 * Circulation :** Movement to and fro or around something, esp. that of fluid in a closed system.

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 * Macro marketing :**The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, macromarketing refers to how product, price, place and promotion strategies - the four P's of marketing - create demand for goods and services, and thus influence what is produced and sold in an economy. **direct marketing :**The business of selling products or services directly to the public, e.g. by mail order or telephone selling.=====